PHDCCI She-Forum organized seminar
Amritsar:In the present environment, digital marketing has special importance to take industrial products to the international level. With this objective, a seminar was organized here in collaboration with She-Forum, the women's wing of PHD Chamber of Commerce and Industry. The aim of the workshop was to empower and equip aspiring and existing entrepreneurs with the necessary tools and insights to effectively leverage digital marketing in their business endeavours.
Ms. Tina Agarwal, Convener of She-Forum Amritsar Zone, Welcoming the delegates and speakers. She shared a comprehensive overview of the ongoing activities of the Forum..
Adarsh Poddar, Founder & CEO, Phanom Professionals, who was the keynote speaker at the event, highlighted the importance of leveraging data analytics, SEO optimization and social media channels to enhance the effectiveness of digital marketing strategies. He stressed the importance of adopting emerging trends such as influencer marketing, chatbots and personalized customer experiences to stay ahead in the ever-evolving landscape of online promotions. Ms Kirti Gupta, Co-Founder, Phanom Professionals, said startups should focus on the basics and develop a strong content strategy that is authentic, relevant, engaging and problem-solving.
C.A Jaideep Singh, Convenor PHDCCI, Amritsar Zone & MD Wardrobe Group, emphasized that digital marketing has emerged as a powerful and transformative tool, revolutionizing the way businesses connect with their audiences in the modern scenario. Manpreet Arora member of She-Forum highlighted the importance of adopting strategies to leverage the dynamic capabilities of digital platforms for effective marketing campaigns. In her formal vote of thanks, Ms. Ripti Tuteja emphasized the importance of digital marketing as an essential skill for every aspiring woman entrepreneur.