Forum highlights digital sourcing, MSME supply-chain efficiency and new business opportunities across Punjab
Bathinda - The PHD Chamber of Commerce and Industry in association with L&T-SuFin and Bathinda Chamber of Commerce and Industry, organised the Bathinda B2B Market Linkage Forum 2026 Exploring Bathinda as a Sourcing Destination at Bathinda. The forum brought together industry stakeholders and entrepreneurs to explore how B2B e-commerce can strengthen MSME supply chains, improve sourcing efficiency and create new business opportunities for enterprises across Punjab.
Discussions covered key sectors including engineering, electrical and mechanical machinery, metals and alloys, industrial supplies, solar power, building materials and packaging.
Mr. Ram Prakash Jindal, President, Bathinda Chamber of Commerce & Industry, shared insights on ground-level industry concerns and emphasized the need for enhanced collaboration between industry associations. He also invited SMEs to give their suggestions which could be taken up with relevant government bodies to support the growth and development of SMEs in Bathinda.
During his presentation, Mr. Saurabh Natu, Head Strategy, SuFin Limited, highlighted how SuFin Limited, a group company of Larsen & Toubro, which is a B2B digital marketplace is enabling businesses to digitally discover, source and transact across a wide range of industrial and construction-related products.
With 50+ product categories and over 8.5 lakh SKUs, L&T-SuFin connects MSME buyers with a large network of sellers across India, covering products ranging from wires and cables, TMT steel and structural materials to solar, electrical, industrial, construction and other infrastructure-related products.
Mr. Natu explained that L&T-SuFin’s Request for Quotation (RFQ)-led procurement model enables buyers to seek and compare competitive quotations from multiple suppliers, supporting greater price discovery and sourcing efficiency. He further highlighted L&T-SuFin’s financial solutions for MSMEs, through multiple banks and NBFC partners, which can help businesses manage working capital and procurement liquidity more effectively.
L&T-SuFin also provides dedicated Buyer and Seller mobile applications, enabling businesses to manage sourcing and selling activities digitally. Its private-label brands, Solido and Gravis, further expand the platform’s product offering. While Solido caters to categories such as industrial safety and welding products, Gravis offers building material solutions including tiles, concrete admixtures and wall-care products.
Mr. Natu also highlighted L&T-SuFin’s focus on supporting the broader industrial ecosystem by combining product discovery, competitive price discovery, financing, logistics and digital transaction capabilities on a single B2B platform. He emphasised that such digital solutions can help MSMEs improve procurement transparency, access a wider supplier base and enhance operational efficiency as they participate in India’s growing infrastructure and industrial economy.
Ms. Bharti Sood, Senior Regional Director, PHDCCI, in her opening remarks spoke about the services being given by PHDCCI for solving problems of MSMEs in Punjab and various initiatives of PHDCCI for growth of businesses of Punjab like Punjab International Trade Expo at Amritsar, Ins & Outs expo at Chandigarh for construction sector, delegations of entrepreneurs from Punjab to various countries and so on.
Mr. Mukesh Jindal , Patron, Bathinda Chamber of Commerce & Industry, spoke about GST issues being faced by SMEs.
Punit Chaudhry, Senior Secretary, PHDCCI, talked about the benefits of B2B e-commerce and advised entrepreneurs from Bathinda to utilise this technology to grow their businesses.