Chandigarh :Millennials are transcending the traditional idea of inherited status to create their own personal success narratives. It is the generation that confidently makes their own choices to explore new possibilities that define their uniqueness. Keeping in line with this thought, Diageo India launches the Scotch hipster a ‘new to world’ format across all major cities in Punjab.
This innovative pocket friendly pack will reframe Scotch as a contemporary & stylish category and place it in the heart of ‘future of socialization’. Hipster is premium scotch format made portable for sharing at an exceptionally accessible price to fit right into new and evolved consumer’s lifestyle.
The Hipster makes Scotch more relevant for Indian consumers and their spontaneous, casual social occasions. Sleek and stylish pack design is a way to rewrite the narrative around Scotch and connect with younger consumers. It is the perfect accompaniment to those who never stand still in the pursuit of the new, the different and the unique. With iconic whisky brands available such as Black dog, Black & White & Vat 69, there are new favourites to be found, and new moments to be toasted to.
Scotch Hipster is available across 14 States in India – Karnataka, New Delhi, Haryana, Punjab, Chandigarh, UP, Madhya Pradesh, DDG, Goa, AP, Telangana, Pondicherry, Meghalaya, Tripura and will be available across all major markets by December 2020.