Business

CITROEN LAUNCHES MADE-IN-INDIA NEW C3

July 21, 2022 07:27 AM

Chandigarh - Citroën India has launched the much-awaited New C3 at a specialintroductory price of  Rs. 5,70,500(ex-showroom Delhi). With over 90% localisation, this Made-In-India model is the first product from the C-Cubed family of vehicles and is built at its manufacturing facility in Thiruvallur, Tamil Nadu. New C3 deliveries to customers will start from today at all the La Maison Citroën phygital showrooms across the country.  The new Citroën C3 is now available for retail at La Maison Citroënphygital showroomsin 19 cities, namely, New Delhi, Gurgaon, Mumbai, Pune, Ahmedabad, Kolkata, Bangalore, Hyderabad, Kochi, Chennai, Chandigarh, Jaipur, Lucknow, Bhubaneswar*, Surat, Nagpur*, Vizag, Calicut, and Coimbatore. Citroën will also extend its 100% direct online buying – BUY ONLINE - for the New C3.Customers in over 90 Indian cities, including those outside the dealer network, will be covered through this direct online initiative and can order directly from the factory. Customers can seamlessly experience the high-definition 3D Configurator online and at the La Maison Citroën phygital showrooms to configure and customise their New C3. For the aftersales network named the L’Atelier Citroën, the company will offer unique services like remote diagnostics and 100% parts availability to assure New C3 customers of a stress-fee ownership experience. Citroën Service on Wheels will enhance reach and availability for customers covering most common repairs at customer’s doorstep. This represents the Citroën Service Promise that extends“Comfort at Your Fingertips” for customers.As a part of the New C3’s Warranty Programme, Citroën has services like a standard vehicle warranty for two years or 40,000 km (whichever is earlier), a warranty on spare parts &accessories for 12 Months or 10,000 km (whichever is earlier), and 24/7 Roadside Assistance for maximum comfort and mobility. Extended warranty and maintenance packages are also available across the network. To make the Citroën ownership experience more comfortable, the company will also offerCitroën Future Sure for New C3 customers. This comprehensive package allows customers to own a Citroën with an easy monthly payment starting from INR 11,999* (T&C apply). The package also includes Routine Maintenance, Extended Warranty, Roadside Assistance and an on-road financing for upto five years.Roland Bouchara, CEO & Managing Director, Stellantis India, said, “The India launch of the New Citroën C3 is a very proud moment for all of us at Stellantis.With this launch, Citroën enters the mainstream B-hatch segment in India and we are confident the New C3’s Customised Comfort USP will make it attractive and unique for consumers. This is our first model from the C-Cubed family of vehicles that is designed and engineered in India, for Indians. With over 90% localised parts in the New C3, we are leveraging our strong supplier base, our R&D Center in Chennai, the Vehicle Assembly Plant at Thiruvallur and the Powertrain Plant at Hosur in the state of Tamil Nadu.”

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